Brand and Digital Strategist based in London. Currently juggling insights at VML
Intro
Call it "unconventional," but my advertising journey began with a sustainable wellness and lifestyle blog - www.amacore.co.uk
My collaboration with the United Nations' World Food Programme led me to Anomaly London, and this is where the story begins...
About
I am a brand strategist by trait, who stumbled into advertising through a two-week internship at Anomaly. I’m German/Ghanaian and new(ish) to London, bringing seasoned strategy expertise, having worked with some of my favorite brands in and around the category.
My approach centers on putting the audience first, prioritizing effectiveness and applicability, and I'm always on a quest for brevity—the most essential ingredient in brand strategy.
My CV
I’ve been enjoying crafting brand strategies at Mother London, Gravity Road, VML (formerly Wunderman Thompson), and occasionally freelance for the additional passion projects.
Specialising in brand and social strategies, I've collaborated with clients like Minecraft, Adidas, TikTok, Spotify, Peloton, Uber, Instagram, and the International Olympic Committee.
I co-founded Mother London's "FamiliarFaces," a creative platform dedicated to nurturing projects from underrepresented talent.
London is my base, but I'm open to travel for extended consulting engagements.
About
I am all about the passion projects and taking on intriguing challenges - hit me with the brief, I assure you, we can get somewhere interesting.
Currently freelancing in a hybrid setup and tackling projects during holidays and unpaid leave.