Our team's collaboration led to winning the Miele pitch and securing the account.

The task was to surpass competitors by highlighting quality and German engineering.

Departing from the usual sterile environment, we portrayed a realistic take on modern life, emphasizing Miele's contribution to meticulous efficiency. The concept of heroing dust and it preferring a ride through a Miele, experiencing the ride of its life due to superb engineering, resonated well and gave a refreshing take on a category that is often perceived dull and uninspired.