I won't claim credit for this work, but as a strategist on the team, I played my part. Having previously collaborated with Uber on their rider animations through Anomaly in 2019, returning to Uber with Mother felt like reconnecting with an old friend. Working alongside an incredibly talented team, this account is less about personal accomplishments and more about valuable learning experiences that propelled my career forward.

The concept of embracing the art of doing less serves as a juxtaposition to the typical approach of fast delivery services that promise quick results. Uber encourages users to make the most of quiet moments, beautifully exemplified in TV executions directed by Andreas Nilsson.