From Tunes to Tales - Driving Awareness and Consideration of Audiobooks on Spotify
Spotify launched audiobooks in Premium in October 2023 and aimed to boost its 2024 audiobook offerings with an engaging social series, hosting two author chats at their studios.
The task
Get 18-34-year-old book lovers, audiobook early adopters, and pop culture enthusiasts to
Come away with a clear and positive perspective on audiobooks,
Feel cultural excitement around each episode, and
Establish Audiobooks as a core Premium benefit in their minds.
Proposition: Essentialising Spotify premium audiobooks to tell stories through cultural collaborations
Included: This work encompassed a Competitive Analysis, Audience exploration, Opportunity, Proposition, Roles for Channel, Strategic Content framework.
Freelance job with OK Cool.
